Our impact

Impact Report 2024/25

Five years ago, Jack & Grace was founded to test a simple question:

Is it possible to build a successful comms agency where positive impact isn’t a bolt-on, but the foundation?

Five years on, the answer is: yes.

Our impact: the triple bottom line

In an economy where around 60% of new UK businesses don’t make it to year five, we’re proud not just to have reached this milestone – but to have grown with purpose. We’ve continued to measure success across our triple bottom line of: people, planet and purposeful profit.

Check out some of our highlights from our 2024/25 year of impact below.

The Jack & Grace team jumping in the air, outside on a bright sunny day

Our impact: highlights for 2024/25

People

  • 100% of the team feel respected, valued and like they belong at J&G. And everyone is proud to work here.

  • We introduced new policies, including compassionate leave, and enhanced parental leave.

  • We developed our strategy for #SayThePay – our campaign to make salary transparency the norm for UK businesses.

  • We funded one Socially Mobile place, supporting someone from a lower socio-economic background to access industry-leading PR training.

Planet

  • We introduced a slow travel policy (no flying), and continued to champion other carbon saving commitments, such as being a veggie business.

  • We signed the Clean Creatives pledge to never work with fossil fuel clients (we never have).

  • We invested in more detailed data capture and analysis, which improved our emissions reporting. Because to take meaningful action, data accuracy matters.

  • We reduced our carbon emissions by 27% – from 44 tonnes to 32 tonnes CO2e.

Purposeful Profit

  • 83% of our revenue came from organisations making a demonstrable social or environmental impact.

  • We delivered campaigns tackling critical social issues such as health, technical education, lifelong learning, wellbeing and older people’s rights.

Running a purpose-led business isn’t the easy option. It requires deliberate choices – every day. It shapes who we work with, how we operate and how we measure success.

But we believe it creates better businesses, better workplaces and better outcomes.

Front cover of the Jack & Grace 2024/25 impact report.

 

To read more about how we’re prioritising sustainability and wellbeing in equilibrium with profit, download our 2024/25 impact report here.

And check out our 2023/24 impact report here.