Purpose-driven PR and communications agency Jack & Grace has today announced its certification as a B Corp, joining a growing group of companies reinventing business by pursuing purpose as well as profit.
Jack & Grace has been certified by B Lab, the not-for-profit behind the B Corp movement, as meeting rigorous social and environmental standards which represent its commitment to goals outside of profit.
The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency.
Jack & Grace achieved an Impact Score of 94.8; the median score for ordinary businesses who complete the assessment is currently 50.9. To complete the certification, companies must legally embed their commitment to purpose beyond profit into their company articles.
Jack & Grace is now part of a community of 6,279 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 1,100 companies and include well-known brands such as The Guardian, innocent, Patagonia, and The Body Shop.
Jack & Grace was set up by Nyree Ambarchian and Laura Chambers in April 2020 to challenge the status quo about how businesses operate, and to prove it’s possible to only work with clients that place social and environmental purpose at the heart.
Nyree says: “Jack & Grace was founded on the fundamental principle of B Corp; to use business as a force for good. It’s now three years since we launched and we’re thrilled to be a certified B Corp and part of this forward-thinking global community, driving change and redefining success in business to be as much about people and planet as it is about profit”.
Laura continues: “We founded Jack & Grace to challenge the status quo and make business work better for everyone. We believe an inclusive, equal and fair society requires businesses to be transparent about pay, offer truly flexible working and make a positive impact on the environment, not just do no harm. We have a dual focus at Jack & Grace – to deliver brilliant, meaningful comms work for our clients and rewrite the ‘rules’ of how work works.”
Chris Turner, Executive Director of B Lab UK, says “We’re delighted to welcome Jack & Grace to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know Jack & Grace is going to be a fantastic addition to the community and will continue driving the conversation forward”.
“We’re pleased to have B Corps of all shapes and sizes as part of our community – from start-ups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate you can do good in any sector. Welcoming Jack & Grace is an exciting moment because they have an opportunity to lead the way within the PR and communications industry. We and the rest of the B Corp community are really pleased to support Jack & Grace in paving the way for a new way of doing things”.
There are currently over 1,100 B Corps in the UK and 6,279 worldwide.