Jack & Grace wins brief to shape new brand narrative

Ambitious about Autism, the national charity for autistic children and young people, has appointed purpose-driven comms agency Jack & Grace to refresh its brand narrative.


Covid has accelerated an already desperate situation where autistic children and young people are failed by the systems meant to support them, and so are shut out of society. Ambitious about Autism is developing a new organisational strategy to broaden its impact to make sure no autistic child is left behind.


Implementation of the new three-year strategy will be supported by a bold brand narrative developed by Jack & Grace to help the charity connect more deeply with key audiences.


Alison Worsley, Director of External Affairs at Ambitious about Autism, said: “Many autistic children and young people find it impossible to access fundamental human rights. Society is letting autistic people down, meaning opportunities many people take for granted are out of reach – things like going to school, taking exams, enjoying friendships and having a job.


“The pandemic has exacerbated these problems and our work has never been more important. We need a strong narrative to support our movement for change and Jack & Grace was the natural partner to help tell our story.”


Nyree Ambarchian, Co-founder of Jack & Grace, said: “Ambitious about Autism is doing such incredible work to support autistic children and their families. We’re thrilled to be helping with their mission to change mindsets and shift society to be more accepting of neurodiversity.


“Our recommendations for Ambitious about Autism’s new narrative and key messages will be based on deep insight, so that’s our starting point. We’re really looking forward to seeing this project develop.”


Jack & Grace is a full-service communications agency. Working with charities, not-for-profits, local authorities and businesses that have strong ethical values, Jack & Grace uses communications as a force for good. Read more about our work here.

Nyree Ambarchian, Co-Founder of Jack & Grace