#SayThePay: Jack & Grace calls time on pay secrecy with launch of salary transparency campaign

Jack & Grace calls on employers in the PR and communications industry to publish salary bands in job ads with a new campaign, #SayThePay – launching amid new figures from PR Week showing only 1 in 4 PR agencies are transparent about pay.  

New research commissioned by the purpose-driven agency found two in three people (64%) in the UK are unlikely to apply for a role if no salary is listed – highlighting the business case for change. The survey of 2,003 people also found over half (57%) of respondents would be willing to share their own salary if it would help to reduce pay inequality – a figure that rises to 62% among 16–34-year-olds. The data points to a clear shift in attitudes, particularly among younger workers, who increasingly expect openness around pay as standard. 

Alarmingly, around two in five people (41%) said they’ve discovered a colleague in the same or similar role was paid differently – a figure that rises to 58% among younger millennials (aged 25-34). 

To bring the issue to life, Jack & Grace is launching a tongue-in-cheek campaign video staring TikTok and LinkedIn influencer @thatcorporatelawyer, Henry Nelson-Case. Produced in partnership with Mill Road, the film features a shady ice cream vendor who refuses to reveal his prices – leaving baffled customers walking away without a cone or a clue. The short film pokes fun at the absurdity of secrecy around prices – drawing direct comparison with salary secrecy in the workplace.  

Whilst pay transparency for job seekers is set to become a legal obligation in the EU next year, no such requirement exists in the UK. Jack & Grace’s #SayThePay campaign urges UK employers to lead the way in adopting transparent pay practice now.  

The #SayThePay campaign shines a light on trailblazing businesses already committed to salary transparency with a dedicated Wall of Fame – including the London Wildlife Trust, Co-op and Good Energy. 

Nyree Ambarchian, Co-Founder of Jack & Grace, says: “What does ‘competitive salary’ even mean? You wouldn’t accept this kind of vagueness anywhere else, so why accept it with a job? 

“Salary secrecy entrenches inequalities. It harms people already structurally held back – especially women, people of colour and those from working class backgrounds. 

“When pay isn’t transparent, those groups lose out. It’s unfair, and businesses need to do better.”  

Laura Chambers, Co-Founder of Jack & Grace, says: “At Jack & Grace, we believe salary transparency should be the norm. Our sector talks a lot about diversity, but we can’t expect to attract or retain talent if we’re not upfront about pay. Transparency is one of the simplest, most impactful steps we can take to build fairer, more inclusive workplaces. 

“We’re proud to be part of a growing community of employers leading the way in salary transparency and we’re now calling on all businesses to join us by including salary ranges on job ads – let’s make fairness the standard.” 

To find out more about Say the Pay and watch the campaign video visit: saythepay.co.uk 

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Employers ready to commit to salary transparency can head over to our campaign partner, We Show the Salary, to take a pledge and find out more: www.weshowthesalary.org.uk 

About Mill Road production: 

Mill Road is an award-winning social impact production company. Producing films that shift mindsets, reach hearts and move the needle to drive tangible change: www.mill-road.co.uk 

About the data:  

The survey was carried out by Censuswide, polling 2,003 of the Nat Rep in the UK in March 2025. Other stats are available upon request.