Our Work
The Country Trust
Connecting children with farming, food and the countryside
Connecting children with farming, food and the countryside
The Country Trust is on a mission to reconnect children with the land that sustains us all.
As long-term supporter of the charity, broadcaster, Sheila Dillon says: “When children get the chance to explore for themselves where food comes from, the knock-on effect for their health and the natural world is huge.”
Research from the National Trust shows the amount of time children spend playing outside has halved in a generation. A study in The Lancet estimates that fourteen-per-cent of deaths each year in the UK are now diet related. And this affects the disadvantaged in our society most of all.
There are other benefits too – building vocabulary, imagination, curiosity and confidence.
Keen to raise the profile of their mission to support fundraising, The Country Trust came to Jack & Grace for support. We started by crafting a powerful brand narrative for the organisation before working to secure coverage in trade, regional and national media with hits including BBC Newsround, Countryfile and BBC Radio 4.
