Leukaemia UK

We were tasked with reaching current and potential supporters with a brand building campaign for Leukaemia UK.

Using audience profiling research from Beautiful Insights, and with three different creative routes developed by The Clearing we built a test-learn-adapt channel strategy targeting people with a link to the disease – people who have experienced leukaemia either themselves or through the diagnosis of a loved one.

What did we achieve?

• More than 50,000 people visited the campaign landing page.
• This was an increase of 700% on normal traffic levels to the website.
• Organic social engagement increased by 339%.
• 210 people signed up to the Leukaemia UK newsletter.
• The campaign helped drive an increase in donations – the highest levels in one month for 2023.